How to Build a Social Media Strategy in the Mortgage Industry

I’ve been a fan of Facebook Live videos since they picked up speed in the first half of 2016. Social media is about being authentic and real with your audience, and Facebook Live videos for business are nothing short of that. In fact, I found that the videos done well are almost addictive.

7 Ways to Optimize Referral Sources for Loan Officers

Being a loan officer is about being savvy and open to new ways of increasing your referral sources. We all know the typical referral sources for loan officers — real estate professionals, educational institutions, financial planners, builders and so on. But how do loan officers effectively market and build these partnerships to increase referral business?

DAM Guru Program Members Respond To DAM Innovation Slump

“What’s Holding DAM Back?” is the title of a 3-part series put together by DAM News on why digital asset management(DAM) may be stagnating in the industry. As Global Program Manager for DAM Guru Program, and one who is entrenched in the DAM community every day, I thought it would be interesting to ask the membership of DAM Guru Program to comment on the articles.

Mortgage lenders: Here are 4 secrets to using Twitter, without tweeting

A few months back, I wrote a blog post about using Twitter in a regulated industry. As regular readers of HousingWire well know, there are pitfalls to tweeting for mortgage lenders. The good news? You don’t have to. And here’s how.

Here’s How Loan Officers are Winning More Business

Winning more business can be achieved through a trio of concepts that you, as a Loan Officer, can adopt and put to use to engage your customers right now.

Social Media Secrets for the Savvy Loan Officer

Social media was recently touted as the most efficient marketing channel, which got me thinking about a lot of questions I get from loan officers who are consistently concerned about time, but also about expanding their customer base. Here are a few secrets I have found helpful for loan officers, when using social media.

4 Myths of Social Media You Need to Rethink

Gone are the days of companies considering if they should utilize social media in their efforts to connect with key audiences. Now the question of if has evolved into a question ofhow. How can we do social media better?

3 Twitter Secrets That Don’t Require You to Tweet

Having a Twitter account opens the door to participation. But instead of tweeting, try using Twitter as a listening tool to stay engaged with your industry and businesses. Here are three ways you can use Twitter that don’t require you to tweet.

4 Ways to Use Facebook Live Videos for Business

Could Your Borrowers’ Facebook Friends Affect Their Creditworthiness?

Determining borrowers’ creditworthiness based on their social connections from Facebook — sound a bit crazy? Prepare yourself, this may become a reality. Recently, Facebook’s patent on a technology that tracks the way users are connected in a network made the news again.

5 Tips You Can Steal from Real Estate Agents on Effective Social Media Use

A loan officer’s best friend should be their real estate partners…no that’s not a typo, you read that right. The savvy loan officer understands the value of this trusted relationship.

5 Great Ways to Annoy Your LinkedIn Connections

With more than 347 million members in 200 countries, LinkedIn is the largest professional social media platform in the world. It’s where professionals go to connect — think of it as a modern-day business card. That’s why it’s important to act professional and abide by some general guidelines when you engage on this platform.

5 Key Components to a Social Media Policy in a Regulated Industry

Several organizations within the financial industry monitor and assess what companies say and provide to their customers via social media. In order to implement a successful policy that remains compliant, there are a few key components you need to consider.

5 Simple Steps to Step-Up Your Professional Game on Facebook

Facebook is an easy way to stay in touch with friends both near and far. However, Facebook is an important tool for professionals who want to increase business opportunities. I like to say Facebook is the “gateway site” to social media.

7 Must-Haves for a Great LinkedIn Profile

Last month, LinkedIn exceeded 300 million users, a milestone for a company that has seen steady growth over the last two years. This is largely in part to how they have redefined what being on LinkedIn means to the user. No longer is LinkedIn synonymous with simple job searching.

Oculus Virtual Reality Technology May Change the Lending and Real Estate Industry — Forever

Last week, Oculus VR, a virtual reality technology company, began shipping the much-anticipated Oculus Rift headset to consumers. I believe this next-generation technology may change the lending and real estate industry forever.

3 Quick Tips About How to be More Productive in the Mortgage Industry

Productivity is more important than ever and, like most skills, it can be honed. More important, it needs to be honed, as our lives change, shift and advance. Here are three quick tips I have learned about how to be more productive and how it translates to the mortgage industry.

Ben Smidt Blog Post | Top Mortgage Blog Posts from 2015

Apps for Increasing Mortgage Business

Oftentimes, loan officers ask me for suggestions about apps for increasing mortgage business. The ever-increasing rise and popularity of mobile marketing strategies forces marketers and loan officers alike to reconsider how we can effectively broaden our reach to be relevant to key demographics, like first-time homebuyers.

5 Components of a Social Media Policy in a Regulated Industry

A sound social media policy serves two key purposes: 1. to educate employees on use within and outside a company work environment and 2. to mitigate corporate risk through guidance on process and procedure as it relates to industry compliance and messaging.

Twitter Strategies for Loan Officers

Twitter says it best: They are a “window into the world”. This is the mentality successful Loan Officers have when it comes to using Twitter to achieve business goals.